focus group

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focus group

(product)
An event where market researchers meet (potential) users of a product to try to plan how to improve it.

focus group

a research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.
References in periodicals archive ?
The focus groups include an equal number of stakeholders from the disability and airline communities.
Online focus groups are an emerging data collection method (Adler & Zarchin, 2002; Kenny, 2005; Moloney, Dietrich, Strickland, & Myerburg, 2003; Stewart & Williams, 2005).
Not all groups that are called focus groups are research focus groups.
In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people.
In region - three focus groups, two of which focus groups in the city.
Families and healthcare professionals are invited to attend separate informal focus groups to help decide if there is enough demand for a new support service at the Trinity Holistic Centre, sited at The James Cook University Hospital in Middlesbrough.
Focus group interview is a scientific qualitative research method, which has been extensively applied in academic areas over the past 20 years.
The four proposals for change the focus groups were to discuss were confidential, HWNZ said.
Students then participate in a mock focus group led by the instructor, who uses "time-outs" to highlight and unpack the challenges characteristic of focus groups, such as what to do if no one speaks up and how to respond to humorous or provocative comments.
The use of focus groups for marketing research is common practice when seeking Information on new product concepts and perceptions.
FOCUS GROUPS ARE A POPULAR WAY to conduct more formal research.