focus group(redirected from Focus Groups)
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An event where market researchers meet (potential) users of a product to try to plan how to improve it.
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focus groupa research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000