focus group

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focus group

(product)
An event where market researchers meet (potential) users of a product to try to plan how to improve it.
This article is provided by FOLDOC - Free Online Dictionary of Computing (foldoc.org)

focus group

a research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000
References in periodicals archive ?
decision, in which two Justices discussed how Morrison's statutory focus test would apply to the Alien Tort Statute.
The focus test was marginally significant for players, t(121) = 1.87, p < .06, but not for coaches, t(120) = 0.42, ns.
The authors thank the Ontario Sun Safety Working Group for its advice through the entire process; the Ontario public health sun safety leads, who focus tested an earlier version of the message content with their stakeholders; staff at Cancer Care Ontario, Prevention and Cancer Control and Canadian Cancer Society, Ontario Division who provided extensive support; Jennifer McWhirter for reviewing the manuscript for submission; and for their review of an earlier version of the message content: Marianne Berwick, David Broadhurst, David Buller, B.
Electronic Arts promoted the violent video game "Dead Space 2" earlier this year with the website YourMomHatesThis.com and commercials starring creeped-out mothers watching footage of the sci-fi sequel during focus tests. The saucy CW series "Gossip Girl" infamously played up negative review blurbs in a 2008 campaign.
Other slogans were focus tested, but interestingly the notion of 'rights' was something with which all demographics identified--not easily defined or pinned down but nonetheless a built in, shared, assumption.
Focus tested with senior high school students, this guide represents the new standard in using online resources to lead youth in planning for their future.
While the company administers anywhere from 4,000 to 5,000 traditional focus tests each year, it also conducts in-home" studies; On occasion, brand managers have been known to make house calls where they actually watch research subjects using a particular P&G product The company also relies on the Internet and phone interviews to help achieve its research goals.