This isn't the first time that The Shopper Report has presented shoppers' perceptions of freshness dates
. Hoping that our supermarket readers won't kill the messenger, we're going a little further with it because more shoppers are fussing about it, and other industry sources are confirming the importance of freshness dates
at a time when more shoppers than ever are reading labels for health as well as value reasons.
Having built up excessive inventories following a food-poisoning scandal in the summer of 2000, Snow Brand collected some 2,300 tons of frozen butter with expired freshness dates
at its factory in Betsukai, eastern Hokkaido, in March last year.
Whether complying with or staying a step ahead of regulations, processors in Latin America, Europe and Asia have been working with Videojet to code individual eggs with freshness dates
The Pepsi brand led a cola resurgence with a 5.4% gain; diet Pepsi, boosted by the popular consumer initiative of freshness dates
in the spring, saw case sales advance 4% after years of fiat sales for the entire diet category.
food with expired freshness dates
, as part of its relentless campaign to stamp
Their freshness dates
are less than easy to read, and considered by many shoppers to be of primary importance.
Deerfield, Ill.-based EggFusion has partnered with Giant Food Stores, Carlisle, Pa., to place freshness dates
and tracking codes on all Giant private label eggs and Nature's Promise eggs sold in its Giant and Martin's banner stores.
-- Giant Food Stores and Martin's Food Markets are rolling out a tamperproof measure of egg freshness that is readily observable to shoppers: freshness dates
and tracking codes etched into the shells of all store-brand and Nature's Promise eggs at the Ahold-owned chains' stores.
Liquid Resources plans to purchase beer and soda from companies stuck with products that have passed their freshness dates
. It will then separate the liquid from its packaging, recycle the packaging and use the liquid to produce ethanol, which is essentially grain alcohol with a small amount of petroleum.
Bottlers are taking a closer look at these systems as a means of applying freshness dates
to PET and paper labels and secondary beverage packaging.
will eventually be printed on the bottoms of cans of all Pepsi brands: Pepsi-Cola, Diet Pepsi, Caffeine-Free Diet Pepsi, Mountain Dew, Slice, Crystal and Mug Root Beer.
Their concern with freshness dates
is part of their focus on value.