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/fuhd/ An acronym invented by Gene Amdahl after he left IBM to found his own company: "FUD is the fear, uncertainty, and doubt that IBM sales people instill in the minds of potential customers who might be considering [Amdahl] products." The idea, of course, was to persuade them to go with safe IBM gear rather than with competitors' equipment. This implicit coercion was traditionally accomplished by promising that Good Things would happen to people who stuck with IBM, but Dark Shadows loomed over the future of competitors' equipment or software.
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FUD factor

(Fear Uncertainty Doubt factor) A marketing strategy used by a dominant or privileged organization that restrains competition by introducing suspicion and uncertainty into the marketplace. It is often done by keeping future plans secret and letting the rumor mill take over.

Another approach is to publicly change plans frequently and present a moving target for competitors. This keeps customers from purchasing third-party products for fear they will not interface with the new hardware or software coming from their existing vendor.

Even when FUD is not the intent, what may appear as a strategy is often nothing more than one department not talking to another inside today's gigantic tech empires. Coordinating ever-changing new features and product names with the sales, marketing and advertising departments is not trivial, and no matter how hard they try, companies unintentionally slip up.
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But when Leave campaign boss Jon Moynihan put forward the point yesterday, he seemed unaware that north of the Border "fud" has a completely different meaning.
Here's another example: Readers will no doubt recognize an employee who is being managed by a "FUD supervisor" as he or she has: 1) contacted the EAP for help with workplace stress; 2) shows fears for job security in spite of reasonable performance; 3) and doesn't know how to please the manager.
Recently, I was lucky enough to visit with one of the industry's leading franchise development executives, let's ca I her Lisa, who summed up her success in a single sentence: "I'm in the business of addressing fears, uncertainties and doubts--you know, FUDs."
This is nothing short of FUD (fear, uncertainty and doubt)," stated Conor Ward.
Loretta "Lori" Reynolds will be viewed: as someone who needs a FUD. Someone who, to be a Marine, must act, insofar as she can, like a man.
"We want the adoption of our technology and intellectual property to accelerate our overall goals, yet not permit competitors to derive business advantage (or FUD) from our innovations before we do," it wrote.
International Resource News-2 March 2010-Halo acquires 100 percent interest in Jungle deposit and FUD claims(C)2010 ENPublishing - http://www.enpublishing.co.uk
Now we have the Co-operative Somerfield adverts (Gud with Fud).
How tiresome it is that the backers of for-profit health care continue to use FUD (fear, uncertainty, and doubt) to maintain the unjust and unjustifiable status quo.
Clearing one's mind, blocking out the madness of daily life, is not an easy task, but within 15 minutes of being gently pummelled and soothed by Mary's hands I am well on the way to brain fud. Indeed, but for my ear-splitting snore some half-an-hour later I might still be there now.
The duck decoys from NRA FUD (Fold Up Decoys) caught the interest of Tim Cohen, also from Alaska Custom Firearms.