glocalization

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Related to Glocalisation: globalisation

glocalization

(GLObal loCALIZATION) Specializing a website for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.
References in periodicals archive ?
Glocalisation in the craft is absolutely absent which is a demand of the time and the women seldom take the stewardship in making this global-local integration.
L'interet de cette approche, c'est qu'elle nous permet aussi d'ajouter l'angle performatif a notre relecture du concept de glocalisation (voir par exemple Mohring 2008).
Returning to the theme of glocalisation and the Pakistani context, it appears that Pakistan may be some nothches behind the post modern glocalisation formulation mentioned in the paper.
In the diversified paradigm changes of modern, post-modern and late-modern globalization process we see the shift from liberalization to globalization to glocalisation, giving rise to parallel citizenry.
According to you, the days of glocalisation are over and that reverse innovation is the key to success of MNCs.
Seulement recemment et surtout en geographie a-t-on constate un interet renouvele pour l'interaction entre le local et le global sous la rubrique de la glocalisation.
Ce que l'on experimente est similaire a ce que Appadurai appelle glocalisation (1993).
Ainsi, la << glocalisation >> culturelle donne une voix aux minorites--auxquelles on a historiquement impose le silence par le biais de la culture dominante--tout en favorisant << l'emergence de solidarites deterritorialisees >> (198).
For example, according to the glocalisation hypothesis, with increasing cultural diversity, local and global identities are strengthening while at the same time national identities are weakening (Dijkstra, Geuijen, & de Ruijter, 2001; Hall, 1991).
Esto ha dado pie a acunar un neologismo curioso en ingles: glocalisation (Swyngedouw 1992, Robertson 1995).
Jenny's response demonstrates that dialogue is part of the productive capacity inherent in glocalisation and that immigrant teachers have the capacity to broaden students' understandings of their world.
Glocalisation will serve as a key driver of future growth and lower costs by simplifying the company's product lines and eliminating unnecessary complexity.