Google AdWords


Also found in: Acronyms.

Google AdWords

A keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses keywords and a short one- or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords.

AdWords "Quality Score"
The order of ads is determined by several factors. One is the amount advertisers are willing to pay Google for a user to click their ad, and others are the relevance of the ad to the search and the historical click-through rate of the ad. In 2008, Google began to factor in the load time of the landing page. The overall quality score also influences an ad's position on the Google network, as well as affecting the calculation of a keyword's minimum bid.

Local and regional businesses can narrow down their targets to a specific radius of potential customers. AdWords was launched in 2000 and has been tweaked continually since. See Google AdSense and keyword advertising.
References in periodicals archive ?
Course 1 (3 hours) Social Advertising (Facebook and Instagram Ads) plus Retargeting; Course 2 (2 hours) How To Be A Social Media Community Manager; Course 3 (2.5 hours) Media Planning and Buying for Digital; Course 4 ( 1.5 hours) Google Adwords
Make a point to use Google Analytics and Google Adwords Conversion tracker to determine what marketing strategies applied by you are giving you sales.
Google AdWords: 7 Steps to Success is being hosted courtesy of digital champion Superfast Business Wales, which has teamed up with Pay-Per-Click expert Davor Parker of Tiger Eye Digital.
Internet marketers know that Google Adwords is the best platform to drive traffic on the website, but it can be expensive, if not handled correctly.
The goal of every digital marketing manager is to capture as many Google AdWords campaign clicks as possible and turn them into viable leads.
He is certified in Google AdWords and helped Stone Ward become a Google Partner, "a prestigious recognition only bestowed upon organizations that have demonstrated AdWords skill and expertise," Stone Ward noted.
The company has made a big push lately to improve its suite of digital marketing tools: Google Analytics (GA), Google AdWords, Google Search Console (previously Webmaster Tools), and Google Tag Manager (GTM).
We explored what the public-at-large wants to know when it comes to life insurance information, using Google Trends and the keyword tool on Google AdWords. The results are both interesting and lengthy.
Certified and considered as a major agency specialised in Google AdWords and Facebook Ads, Effilab reportedly serves around 200 large clients in France and abroad.
If you're already a Google AdWords customer, you don't necessarily have to change anything you're doing.