In February 2015, the Google Knowledge Graph
extended to include 400 medical terms.
Once GMB pages have a high level of engagement from both the franchise and its consumers, when customers search for the franchise on Google, the franchise will appear on the Google knowledge graph
. The franchise business information will occupy the entire right side of the Google search results which replaces prime advertising real estate for free.
Google Knowledge Graph
(www.google.com/insidesearch/features/search/knowledge.html) was announced in May 2012 with a level of self-importance that seemed excessive even for Google.
This new feature showcases the search engine's (http://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html) new Google Knowledge Graph
, which debuted in May.
Search interface uses the Google Knowledge Graph
to present your search results in information-filled "cards" at the top of your search results.
Google knowledge graph
cards now have a share icon, for some results, that lets users share to Facebook, Twitter, Google+, and email via a shortened link.