Google URL Shortener

Google URL Shortener

A URL shortening service from Google that was launched in 2005. In April 2018, Google announced that new users would no longer be accepted and that service ends March 31, 2019. However, all existing "Goo.gl" links will continue to redirect people to the appropriate URLs. See URL shortening.
References in periodicals archive ?
"We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online.
Google has decided to terminate its URL shortening service, called goo.gl or Google URL Shortener. However, developers shouldn't worry at all because the search engine giant has already confirmed that there is going to be a replacement for it.
Google URL Shortener: The first step is creating a shortened Web address and, while a number of online tools exist, I recommend Google URL Shortener.
Use a URL shortener like Google url shortener (http://goo.gl/) to create a shortened URL that can be printed out and included along with the OR code for people without QR readers.