Greenwash

(redirected from Green wash)
Also found in: Dictionary, Idioms.

Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
The next task for ACF is to push for the introduction of strict guidelines that will ensure that the new disclosure requirements cannot be ignored, and won't fall victim to the vague and misleading statements that have become known as corporate "green wash."
Experienced practitioners of serious sustainability initiatives, on the other hand, may find the book's ideas somewhat simplistic, even smacking shallowly of "green wash." Most business people will be somewhere in between and find Eco Efficiency stimulating, revealing, and sensible.
Dubai As more companies announce their corporate social responsibility (CSR) strategies, how many of them are serious initiatives to reduce their carbon footprint and support their community, and how much of it is green wash?
It will also show how avoid your environmental message dismissed as "green wash" how you can use communication techniques to motivate staff to continue support environmental improvements.
Cash in as discount chains move into the online grocery biz and go nuts for a cheap, green wash
He warned that "re-heated old development proposals which simply add 'green wash'" would not be accepted.
Monica Frassoni (Greens-EFA, Italy) warned of the "green wash" by the Council and the Commission.
``I like green wash , which derives from white wash and describes organisations which pay lip-service to ecological issues.
to the pale green wash behind the lace, and my senses fill
Very subtle white tints are printed on the same plate as the solid panels (this is difficult to achieve since the white is not a translucent ink), and a metallized green wash effect is used on the back panels.
Expanding on the theme in his talk, he said it was crucial that sustainable issues were on the drawing board from the start and not added as a 'green wash' at the end of the process.