In September, Israeli vegans wrote to Maugeri, herself a committed vegan, pointing out that her involvement in promoting Sodastream's products "can only be interpreted, unfortunately, as a means of 'green-washing
' their complicity in crimes" committed by Israel against the Palestinian people.
Corporate executives like sustainability, too, not just as some kind of green-washing
tagline, but as a way of talking about how a company can grow without growing too fast.
Alternatives got interested in ecotourism because it raises questions about green-washing
, the parameters of sustainable development and comparisons to other forms of travel.
"We didn't want to be 'green-washing
' like a lot of people were and we didn't want a company that was built upon subsidies.
Fashioning a European Landscape, Erasure and Amnesia: The Jewish National Fund, Afforestation, and Green-washing
But charging for tap water as if it were the stuff flown in from Fiji is green-washing
of the worst kind.
A You've heard of whitewashing, when flaws are covered up to make something seem more appealing, and even green-washing
(see EN September 2010, "On the Lookout for Greenwashing"), when companies make products appear eco-friendly in order to promote sales.
At the end of the day, these kinds of initiatives are just a form of green-washing
the oil-reliant public."
The alternative view, of course, is that it's all just talk; a big green-washing
scam to make a country built on petro-dollars appear environmentally concerned.
Environmental Protection Agency (EPA) and Department of Energy (DOE) are working to regain consumer trust in the Energy Star label after an audit by the Government Accountability Office unveiled numerous cases of "green-washing
." The audit found that the Energy Star label--which designates the most energy-efficient household appliances and electronics--had been granted to bogus, radically inefficient products (including a gasoline-powered alarm clock), and that the Energy Star certification process is easily manipulated.
While the military seems to publicly outline its need for "greener" power generation, as a supplier of solutions we have found this green-washing
to be quite frustrating.
The Green Hotel Directory boasts more than 1,500 eco-friendly global hotels and guards against green-washing
with a rigorous program that aligns certification partners with the Global Sustainable Tourism Criteria.