Greenwash


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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
Greenwash Action, an Earth Island Institute project that is a joint initiative of Sierra Club and Greenpeace, works to defend leadership sustainability standards that are threatened by industry-sponsored greenwashing.
Stemming the tide of greenwash. Consumer Policy Review, 18(3), 79-83.
CONTACTS: CorpWatch, www.corpwatch.org; Greenpeace Stop Greenwash, www.stopgreenwash.org; Ecolabel Index, www.ecolabelindex.com.
(7) See Wendy Priesnitz, Greenwash: When the Green Is Just Veneer, Natural Life (May 1, 2008), available at http:// www.naturallifemagazine.com/0806/greenwash.htm.
At a 2002 Earth Summit, a group of nongovernmental organizations offered a tongue-in-cheek critique of BP's "Beyond Petroleum" campaign, naming it winner of the "Greenwash Academy Awards." Today, the company's reputation as an environmental steward and good citizen is in tatters.
Two Sides, the UK initiative to promote the responsible production and use of print and paper, says that some companies are guilty of a greenwash - whereby they use unsubstantiated claims about the environment benefit of products or services usually for promotional benefit.
I'M genuinely pleased for the individual kids rewarded at a recent Coventry event to encourage greener behaviour in our schools, but with the event rewarding 30 schools, including Finham Park, and with the presence of several Conservative councillors, the whole event became little more than greenwash.
An application now before Kirklees - in outline only so anything can be changed at any time - paints a greenwash fantasy to develop a 'data campus' on the site.
But while he was giving an Earth Day lecture at Brown University last year, operatives from the Greenwash Guerillas pied Friedman in the face.
A CAMPAIGN has been launched in Wales challenging businesses and the public sector to end so-called "greenwash" by achieving the new Carbon Trust Standard certificate.
A new report, published on 29 April, accuses the oil industry of undermining EU efforts to reduce greenhouse gas (GHG) emissions and of instigating mass media campaigns to "greenwash" negative fossil fuel images.
The 2007 Worst EU Greenwash Award was given to the German Atomic Forum, for "the most audacious attempts to gain unjustifiable green credentials." The German Atomic Forum, which represents Germany's large energy corporations and manufacturers of nuclear equipment, was nominated for its campaign aimed at improving the image of nuclear energy.