HTML e-mail


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HTML e-mail

An e-mail message formatted with the same HTML codes used in Web pages (Web pages are HTML documents). This is the approach taken today, but the original Internet e-mail standard supported only unformatted text. However, in order to use different fonts, font sizes and attributes such as bold and italic, as well as embed images, HTML support was added. It also enables e-mail messages to display elaborate advertising.

To perform the actual screen rendering, the HTML e-mail program calls functions in the Web browser.

A Security Problem
HTML-based e-mail can be susceptible to viruses, because HTML supports JavaScript, and JavaScript is a language that activates functions. Normally, JavaScript is disabled, although minimal JavaScript functionality may be allowed. If JavaScript is enabled, the user can also disable it. Contrast with text e-mail. See HTML-Lite, Nimda, BubbleBoy virus and e-mail interfaces.
References in periodicals archive ?
Even with HTML e-mail campaigns, plain text isn't something you can just disregard.
Forefield today released its next generation Forefield Advisor platform, which includes new HTML e-mail concept pieces, an advanced search engine, and expanded commercial printing support.
Founded by Jeff and Peter Mesnik in 1999, IMN delivers e-communications services that boost business performance and span e-newsletters, HTML e-mail, blogs and microsites--all with robust tracking and analytics.
Constant Contact is a Web-based e-mail marketing solution that enables small organizations to easily create and send professional HTML e-mail newsletters, promotions, announcements and more with no technical expertise required.
Services include Multi Channel Customer Response Management, Inbound Interactive Voice Response Systems, Outbound Interactive Voice Response Calling Campaigns, Advanced rich text HTML e-mail campaigns, Online real-time order management systems, Vendor coordination and management, and Complete supply chain and fulfillment solutions.
The newly reported weakness allows threats to enter computers through infected Web pages or through HTML e-mail viewed in applications that use Internet Explorer for displaying Web pages such as Outlook, Outlook Express or Lotus Notes.