horizontal market


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horizontal market

The entire marketplace which crosses all industry boundaries. See horizontal market software. Contrast with vertical market.
References in periodicals archive ?
The acquisition combines Optomec's horizontal market reach with Huffman's penetration in the gas turbine market.
Overall, the residential segment will continue to grow, notably in the horizontal market. However, we are seeing signs of property pressure on the mid-priced condo market as investors are wary of the growing concern related to the perceived oversupply in the Makati and BGC (Bonifacio Global City) areas, said Soriano.
The Internet's vertical and horizontal market and industry interactions, is starting to convert this situation while impacting each step of the value chain.
In this introduction, I probe the poorly understood process of vertical competition and how vertical and horizontal market power reinforce each other.
This will include a new general product safety directive (revision of Directive 2001/95/EC), a new single horizontal market surveillance regulation and a multiannual market surveillance action plan.
Within the horizontal market, Ward says, the auto industry represents a large percentage.
(See Figure 3.) Further enlightening the growing horizontal market presence of unstructured data is the fact that manufacturing firms anticipate the most growth in unstructured data over the long haul--an insight not widely perceived, and related to the emergence of digital product design and computer-aided manufacturing, according to the study author Joseph McKendrick.
The sequential approach can be applied on both vertical and horizontal market settings.
The company will focus on horizontal market applications, government accounts, Web 2.0 companies and other businesses whose operations rely on data intensive environments.
The antonym would be a Horizontal Market (HM), or a market for a product or service that is used in many industries.
Gilbert surveys the economic theory of innovation, focusing on horizontal market structure, the distinction between product and process innovations, and the role of exclusive and non-exclusive right to innovation, and attempts to draw conclusions from the different models.

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