hyperlocal


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hyperlocal

(1) Meaning "extremely local," it refers to news and information about events within a community. The term was coined with the advent of user-created journalism after the turn of the century as well as websites that publish only news and information such as real estate, cars and other items for sale, but targeted to a town or even a zip code.

(2) Targeting users in the vicinity, such as a smartphone app using GPS to notify the user that products or services are nearby.
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The chief was using a new app he had downloaded on his smartphone from Ping4Safety called "Hyperlocal Citizens Alert," which gave him updates of emergency public safety information.
As a flag-flier for hyperlocal, he's particularly interested in one South By Southwest topic The Hyperlocal hoax: Where's the Holy Grail?
Patch is AOL's attempt to corner the hyperlocal news market on a national scale.
KTHV-TV, Channel 11, will soon be getting in on the hyperlocal action through an addition to its website.
"A number of Web startup companies are creating so-called hyperlocal news sites that let people zoom in on what is happening closest to them, often without involving traditional journalists."
Laurel, N.J., is a broadcast technology company that helps hyperlocal television channels achieve professional results at affordable prices.
Although capitalizing on hyperlocal news coverage is by no means a novel business practice, says Adam Clayton Powell III, vice provost for globalization at the University of Southern California, creating a partnership with a university may be a win-win situation for The Times because it reduces incremental staffing costs.
Summary: New Delhi [India], June 13 (ANI): Hyperlocal subscription-based delivery startup Daily Ninja has announced raising funds worth USD 3 million from Saama Capital and existing investor Sequoia Capital.
Digital Element, the global geolocation data and services provider, has announced that global media company, Discovery Inc., has adopted its NetAcuity hyperlocal IP geolocation technology, to ensure the right people see the right content and remain compliant with geographic rights across Europe, the company said.
The company develops its integrated marketing offering with the help of data analytics, CRM based marketing, and the integration of online and offline data, as well as hyperlocal marketing.
The Weather Company, an IBM Business, announced today a new cold and flu experience that will leverage real-time sentiment data to provide updates on cold and flu activity at a hyperlocal level.
3 -- Don't even get us started on how crowded the hyperlocal space has become.