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2010): <<Mobile Advertising: Product involvement and its effect on intention to purchase>>, ICMB and GMR 2010-2010 9th International Conference on Mobile Business/20109th GlobalMobility Roundtable,.
This paper, then, seeks to broaden the discussion of qualitative research in ICMB by addressing the issues of ontology, epistemology and methodology under the aegis of "qualitative methods".
Second, to bring a new perspective to the debate on ICMB research.
The Functionalist Epistemic Context for ICMB Research
Vital to understanding the emergent interest in qualitative research in ICMB are wider debates about the logic, aims and objects of social scientific inquiry.
In this intellectual milieu, it is hardly surprising that ICMB research, in search of legitimacy within the (social) scientific academy, should eschew the ideographic, particularistic methods of Weber and others, and embrace the nomothetic, universalistic approaches of Parsons and Durkheim.
Taken together, these factors combined in early ICMB research to produce a set of universalistic tendencies that have, in several respects, become part of the orthodoxy of the field (Westwood 2004).
Consequently and unsurprisingly, the vast majority of empirical studies in the ICMB field are quantitative (Peterson 2004).
Such calls continue largely unheeded and ICMB research remains steeped in its functionalist roots and accompanying neopositivist methodologies.
5] (94M58001R) was selected at the Department of Agronomy Farm at the University of Nebraska's Agricultural Research and Development Center (ARDC), Mead, NE, in 1990 from a 1988 greenhouse selection derived from the cross ICMB 81//843B/PT732-9RF-MS.
Registration of pearl millet parental lines ICMA 88004 and ICMB 88004.
To date, it supports approximately 500 mailboxes: 450 boxes assigned to individuals and the remainder serving as ICMBs.
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