Identity 2.0 | Article about Identity 2.0 by The Free Dictionary
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Identity 2.0An umbrella term for user-centric identity management on the Internet, in which users have complete control over which third party authenticates them. It also implies that users have control over the data they share over the Internet and can transfer and delete the data when required. The "2.0" was taken from the widely used "Web 2.0" umbrella term that refers to user-oriented capabilities. See identity metasystem and Web 2.0.
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They came to us because no other existing technologies could provide the level of identity control and visibility, and the quick speed of deployment as Identity 2.