Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
People live with these because in the past implementing systems for request management was too difficult and costly.
It accelerates floating-point to fixed-point conversion for users implementing systems using C or register transfer level (RTL).
In addition, he will be responsible for forging strategic partnerships with all Beverly vendors and implementing systems and approaches to ensure that BEI's purchasing process is efficient and cost-effective.
With 26 years of experience, Hoversten is a seasoned professional in managing technology-driven companies and implementing systems for world-class organizations.
He joins Catalytic as it begins volume shipping of DeltaFX(TM) (formerly named Fixed-Point DSP Studio), software that speeds floating-point to fixed-point conversions for users of MATLAB(R), a numerical analysis and visualization environment from The MathWorks, implementing systems using C or register transfer level (RTL).

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