Internet advertising


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Related to Internet advertising: Internet marketing

Internet advertising

Delivering ads to Internet users via websites, email, ad-supported software, text messaging and Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that display them. The site owners receive a royalty based typically on the number of times users click the ads (see click-through rate). Such organizations may provide software tools that enable companies to deliver their own ads. See banner exchange, banner ad, Google AdWords and adserver.
References in periodicals archive ?
Many companies expect Internet advertising to be the magic bullet that not only brings them a flood of website visitors but also turns these visitors into sales, says Lania Rock, managing director of Internet advertising specialists Rock Media.
Dynamics Direct officials think this niche of Internet advertising is rich in unrealized potential.
Open AdStream' (OAS) is the leading Internet advertising software solution.
Tuckett is the director of Ethnic Marketing for Interactive 8, a New York City-based Internet advertising and marketing firm.
Despite this, the Internet advertising sector continued to perform well in 2008 and 2009, achieving a 5.
In 2010, China's Internet advertising market continued to maintain high-speed growth, and the market size increased substantially by 58.
The future of Internet advertising and of Google, Yahoo
He is widely quoted on the evolution of Internet advertising and emerging media models in business and advertising publications.
The Interstitial Internet Advertising technology generally relates to the display of certain advertising, informational, and branding messages that appear between or outside the web pages when the user is conducting a search.
Internet Advertising Group is looked at as a leading authority in the online industry having worked for the last three years with the leading online colleges and universities, as well as having invested time and resources to develop a site that would be more user friendly to potential students.

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