Web analytics

(redirected from Internet analytics)

Web analytics

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs Vs. Page Tags
The analysis is performed by summarizing the log files that the website generates or by using page tags in each Web page or both. At the website's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
References in periodicals archive ?
Success is driven by advanced internet analytics, proprietary technology and the company's greatest competitive advantage -- the people.
A survey by the Internet analytics company Comscore provided further evidence that e-commerce is growing rapidly in Mexico.
Leading internet analytics company comScore is leveraging the MapR and Syncsort integration to offload critical data into production-proven Hadoop, to increase performance while lowering costs.
According to comScore, a global provider of internet analytics, 98 percent of the U.
According to Internet analytics company ComScore, Bing is the second most popular search engine after Google.
India's leading media conglomerate, India Today Group that has under its belt over 18 websites, reached another digital milestone by earning number 5 spot in News & Information category, as per the latest June 2013 report by the internet analytics company comScore.
Online_Holiday_Spending_Surpasses_21_Billion_for_First_32_Days) figures released Thursday by Virginia-based internet analytics company comScore.
But despite its financial woes, the company has stuck to its roots and has continued to focus on building-out its flagship G2 Internet analytics platform that integrates data from multiple sources and provides comprehensive analysis of Web visitor and site behavior.
WebLog Expert an Internet analytics solution for site administrators analyzes web logs to generate HTML reports to provide website data.
California-based Accrue Software Inc has won a contract to supply its Accrue G2 Internet analytics system to Lycos Europe, the operator of a pan-European network of web sites.
7, the latest version of its mid-market Internet analytics system.
Nasdaq:ACRU), a provider of Internet analytics solutions, has announced its membership in the Cisco iQ Ecosystem Program.

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