Clockwise, from front left: Janet Blaney, associate publisher, Progressive Grocer's Store Brands; Larry Hamwey, vice president, sales and marketing, Jel Sert; Victor Alcala, senior manager, fresh/strategic sourcing, A&P; Larry Lamarre, vice president of national accounts, Jel Sert; Bob Clements, vice president, sales and marketing, Jel Sert; Alex Chimens, vice president, grocery, Jel Sert; Melissa Billman, director of private label development, Kum
& Go; Linda Weems (partially hidden), executive director of team sales - center store, Save Mart Supermarkets; and Kathie Canning, editorial director, Progressive Grocer's Store Brands.
G Ramchandran, director Gold's gym adds, "Weight loss is a concern with all age groups and in due course children will also form a part of the addressable target audience of this very important collaborative initiative with Cheeny Kum
. The alliance is first of its kind in the country where science and fitness form an enviable combine for the betterment of the Indian audience.