Lakshmi Puja

Lakshmi Puja

September-October; Hindu month of Asvina
The annual festival in honor of the Hindu goddess Lakshmi is held in the autumn, when Hindus of all castes ask for her blessings. Lights shine from every house, and no one sleeps during the celebrations.
Lakshmi is traditionally associated with wealth, prosperity, and good luck. In later Hindu literature, she appears as the dutiful wife of the god Vishnu and is typically portrayed massaging his feet while he rests on the cosmic serpent, Shesa. She remains a popular Hindu goddess to this day in India, where she is a special patron of shopkeepers.
See also Tihar
SOURCES:
DictHindu-1977, p. 160
DictWrldRel-1989, p. 280
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Lakshmi Puja: Although Diwali falls on Amavasya (no moon), it is considered as the most auspicious night as it marks the day Lord Rama returned home after his exile.
The IGP emphasized formulation of strict security measures around the Hindu Temples in Sindh to allow holding of Lakshmi Puja and other Dilwali ritual for Hindus in a congenial atmosphere.
Diwali (October 19) Lakshmi puja, a worship ritual for the goddess is held on this day.
In the evening, most households conduct a Lakshmi Puja, wherein they worship deity Lakshmi and seek her blessings for wealth, prosperity and growth to enter their homes.
" For us, Dhanteras ( Lakshmi puja) is every time a girl child is born," Khodabhai said.
Lakshmi Puja on Diwali is the main celebration of Diwali and is celebrated at the full moon on the 15th day of the month.
The celebration of the Diwali festivity continues for five days, with prayers offered to different gods and goddesses., which consists of the Dhanteras, Choti Diwali, Lakshmi Puja, Govardhan Puja and Bhaiya Duj.
On Diwali, an important Hindu festival, Hindus perform Lakshmi puja, and clean their houses in order to welcome Lakshmi.
The red lotus incident has some mythical meaning and traditional values particularly while performing Lakshmi Puja. Accordingly the search for a red lotus makes the plot to develop the association with Dr.
The fate of the film could be affected by the mahurat of the Lakshmi puja. By releasing it on Friday, the film can enjoy two entire weeks at the box office, given that Ram Leela and Rajjo are releasing on November 15," Mid-Day (http://www.mid-day.com/entertainment/2013/oct/011013-krrish-3-to-sizzle-before-diwali.htm) quoted a source as saying.
There will be a special one hour trading session on Diwali day, when Hindus perform Lakshmi Puja and trading books are opened for the new year.