Long Tail


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Long Tail

The potential for online retailers to make more money than their bricks and mortar counterparts because there is virtually unlimited "shelf space" to offer products. Another key factor is that merchandise is offered via recommendations with links from one product to another so that people who purchase one item are encouraged to look at several others. Most notably, book, video and music sales, where there is a vast supply of product, have benefited significantly from this approach, exemplified by Amazon.com, Netflix and Rhapsody.

Less of More
Theorized by Wired Magazine editor Chris Anderson, who turned the notion into a book in 2006 titled "The Long Tail: Why the Future of Business is Selling Less of More," the title refers to a graph showing fewer products selling in large quantities versus many more products that sell in low quantities. The low-quantity items stretch out on the x-axis of the graph, creating a very long tail that generates more revenue overall. Even though a smaller quantity of each item is sold, there is a much greater variety of these items to sell.

Anderson asserts that the Long Tail manifests in Google and eBay, which derive significant revenue because they deal with a huge number of customers. He also mentions blogs and wikis as benefactors of the Long Tail as more people contribute editorial material than ever before. For a most interesting exploration of this online phenomenon, read "The Long Tail" by Chris Anderson (Hyperion, 2006).


The Long Tail
When companies sell a large variety of products online, a graph of all products sold generates the long tail.
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References in classic literature ?
Suddenly the long tail snapped stiffly erect, and as though it had been attached to two trigger fingers the two rifles spoke in unison, for both men knew this signal only too well--the immediate forerunner of a deadly charge.
Colo's long tail and powerful hindquarters enables her to make long jumps.
It may seem like a long tail, but the pressure to settle quickly arises to some degree out of modern communications.
Through blockchain, travellers, experience providers and hotels can see notable benefits around the management and increased availability of so called 'long tail content'.
Apart from having a long tail and small head, the unidentified creature also had a long tail and two fins.
His brilliant and very long tail is magnificent, but he's more interested in discovering all about his home territory, watching other creatures, both gentle and fierce.
With A, CO 5 sts, leaving a long tail for finishing.
The "long tail" describes keyword searches that are three words or more.
We've known since the early 2000s that this results in a power law distribution--a relative handful of big sites and a long tail of small sites--but so long as that long tail is there and active, knowledge is distributed.
ABS Partners secured a 7-year, 3,602 s/f expansion lease at 8 West 38th Street for Long Tail Ad Solutions, bringing the company's total space in the building to 15,352 s/f.
McLaren are doing nicely with this approach and had a couple of new specials on show at Geneva, including this 675LT "Long Tail" model.
LT stands for Long Tail, which is a reference to the long tail McLaren F1 GTR that raced in the 1990s and 675 refers to the horsepower (up 25bhp on standard).