m-commerce


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m-commerce

(Mobile-COMMERCE) Using smartphones and handheld computers with wireless connections to place orders and transact business over the Web. See m-business and e-commerce.
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References in periodicals archive ?
Our findings further pointed out that users' security concerns are a deterrent factor in their attitude toward m-commerce, confirming the SET in which perceptions on social exchange costs have hindering effects on the exchange (Blau, 1964; Homans, 1958).
In this paper, it is argued that m-commerce needs to be positioned as a separate course.
While large mobile merchants create their in-house m-commerce structures, mid-sized mobile merchants need funds to promote their expansion and also the support of third-party providers to enable their operations.
Its m-commerce clients include international online businesses, such as Amazon, OLX, Hasbro and Alibaba.
Even as the m-commerce is growing, the segment cannot depend solely on smartphone growth.
M-commerce is the way of the future and must surely become a highly profitable form of trading at some point soon.
E-commerce and m-commerce are critical channels to revenue just as they are ways to enhance brand and gain greater customer loyalty.
With new m-commerce initiative - Scan N Shop, India's first virtual shopping wall and constant user engagement on social media platforms like Facebook and Twitter for successful campaigns like #18thingsIwant, #ScanNShop and Land of luck, HomeShop18 has emerged as a winner for 'Best eRetail Marketing Initiative'.
M-commerce is expected to play an increasing role in achieving this, with 80 percent of high street retailers now have a mobile-optimised eCommerce site or smartphone app, or plan to build one in the next year.
The company's m-Commerce platform gives un-banked and under-banked customers the ability to trade, pay for goods and services and transfer remittances to home countries via their mobile devices.
A panel discussion that followed discussed the implications of m-Commerce.
As part of the research for Hotelier's 2012 forecast cover story, I asked the hoteliers in charge of leading hotel operations in the region for their views on what has now been dubbed "m-commerce".