With the help of Prospect Genius, AWG Major Appliance
Repair is reaching out to those Internet searchers who might not learn about the services the appliance repair company offers through another medium.
Most popular with its customers is Home-Tech's Gold service agreement, providing free service calls, parts and labor on covered major appliances
and air conditioners.
The new displays and boosted white SKU count led to an overall expansion of the store's major appliance
department by about 4,000 square feet to 28,000 square feet.
The major appliances
giant has introduced Affresh tablets, which are designed to clean mold and mildew stains in high-efficiency washers.
eligible for exemption include air conditioners, dishwashers, clothes washers and refrigerators.
On the heels of a 25 percent sales gain in white goods in 2005, which placed it atop previous number-three player The Home Depot, Best Buy in 2006 was one of the three top 10 major appliance
retailers in the double-digit sales gain column.
"The marketplace has been a little difficult, especially in major appliances
, this year," Thomas said.
The major appliance
maker operates manufacturing facilities at 31 sites in 15 countries throughout Europe, North America, Asia and Latin America.
The focus on higher-end retail is helping the independent channel outpace overall major appliance
manufacturers and retailers alike received a glint of hope when the cost of hot rolled steel coil fell nearly 2 percent to $549 per metric ton in January 2007 from the prior month, following a nearly 10 percent price increase in 2006.
Lowe's, which was ranked second in major appliance
sales behind Sears with about $4.67 billion in 2006, opened 155 stores in the 2006 fiscal year and plans to open 150 to 160 this year, as stated during its fourth-quarter 2006 earnings call.
Sears has struggled with major appliance
market share, primarily due to the home improvement retail channel in recent years.