market research

(redirected from Market study)
Also found in: Dictionary, Thesaurus, Financial.

market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
..... Click the link for more information.
, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
The Fiberboard Market Study 2019 provides a comprehensive analysis to the MDF and Particleboard market.
"Royal HaskoningDHV has been working in the Middle East for over 50 years and our local knowledge of the Kingdom of Saudi Arabia, combined with our international expertise in railways and transport planning, makes us well placed to undertake this important market study. Our work will enable the government in Saudi Arabia to deliver this world-class high speed railway service for the country," saidDr Marwan Al-Azzawi, director of Transport and Planning,Royal HaskoningDHV.
According to Sheridan, market study discovers opportunities based on field and statistical examination of existing market needs, cultures and competitors, while advertising encompasses the development of a marketing plan, name, logo and brand identity.
As for a market study, he said, it can be compared to a field report wherein competition experts will conduct research and interviews to get a grip of the entire trading system and where anticompetitive practices might take place in that process.
British building society Nationwide on Tuesday responded to the Financial Conduct Authority (FCA) market study into credit cards, saying that it welcomed working with the FCA to continue to provide a valued service for its customers.
AWA Asian Release Liner Market Study 2015 analyzes the same region in the broader context of release liner, which spans many more market segments.
To produce the market study, ACA once again partnered with global strategic management consulting firm The ChemQuest Group, Inc.
The market study component, submitted in support of a Low Income Housing Tax Credit application, was performed to determine whether there would be sufficient unmet market demand from income-eligible households to fill the planned units and whether, at the proposed rents, the project would be competitive with other comparable housing options.
The European federation of consumer credit providers, Eurofinas, considers it "premature" and not a priority to carry out a market study on consumer credit, as announced by the European Commission in its Consumer markets scoreboard'.
The results of Agent Media's 2010 Health Market Study show similarly varying experiences among personal producing agents, with 39 percent seeing new individual health sales increase between 2009 and 2010, 41 percent seeing them stay the same, and 21 percent seeing their new sales decrease.
This paper presents results of a market study, conducted in the virtual environment (questionnaire on a HTML interface), applied on a representative sample of subjects (50 subjects), in order to improve a generic product (means of transportation-ATV type).
Summary: The Telecommunications Regulatory Authority (TRA) has disregarded a market study that argued...