Customer Relationship Management

(redirected from Marketing Concept)
Also found in: Dictionary, Financial.

Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Marketing concept has been discussed widely and agreed as the foundation theory of market orientation (Kohli and Jaworski, 1990; McCarthy and Perreault Jr.
Ralph Cordiner, chairman of General Electric in the 1950s, is often credited with introducing the marketing concept to the North American business community.
The marketing concept is argued to be a useful philosophy which can be applied to both profit and non-profit organizations (Brownlie and Saren, 1991; Kotler and Zaltman, 1971).
Rather, marketing success is the result of how well the foundry has adopted the marketing concept and translated it into an effective action program.
BET Marketing Concepts opened its doors this month in San Diego, California.
This program in its various modules will help participants understand key drivers of marketing and how simple marketing concepts can help build huge successes and growth.
Country: , USASector: Road Transport/Freight TransportTarget: Chemical Marketing Concepts IncBuyer: Odyssey Logistics & Technology Corporation Type: Corporate acquisitionStatus: Closed
The defendants in Direct Marketing Concepts had no evidence to substantiate their claims, even though several FTC expert witnesses provided ideas for the types of scientific tests that could substantiate--or disprove--a "reasonable basis" for their claims.
Presenting basic business and marketing concepts in the format of a 43-chapter story, Brandicapped?
Most of us are inclined to panic when confronted with mathematical equations and esoteric marketing concepts.
With advancements in technology and the support of Google, Apple and other mobile heavyweights NFC technology is finally expected to grow significantly and to enable completely new applications like ticketing, payment and advanced marketing concepts to just name a few.
com)-- BET Marketing Concepts, a newly opened sales firm in Southern California, has launched its new website to announce it is officially open for business.

Full browser ?