Marshall McLuhan

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McLuhan, Marshall

(Herbert Marshall McLuhan), 1911–80, Canadian communications theorist and educator, b. Edmonton, Alta. He taught at the Univ. of Toronto (1946–80) and at other institutions of higher education in Canada and the United States. McLuhan gained popularity and fame in the 1960s with his prophetic proposal that electronic media, especially television, were creating a "global village" in which "the medium is the message," i.e., the means of communications has a greater influence on people than the information itself. While many of the mass media were in early stages of development, McLuhan considered their effects on people to be potentially toxic and dehumanizing. His books include The Mechanical Bride (1951), The Gutenberg Galaxy (1962), Understanding Media (1964), From Cliché to Archetype (1970, with W. Watson), and City as Classroom (1977, with K. Hutchon and E. McLuhan).


See biographies by W. T. Gordon (1997) and D. Coupland (2010).

References in periodicals archive ?
(2) Page numbers for The Illumination of Marshall McLuhan correspond to Draft 6 of the script (Charrois).
See too Marshall McLuhan The Gutenberg Galaxy: The Making of Typographic Man (Toronto, 1962); Walter J.
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When he incorrectly describes Marshall McLuhan's views on television as a "hot" medium, Allen can no longer take it.
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He is the 2017 Marshall McLuhan fellow awarded by the Canadian embassy in Manila
En la obra del destacado futurologo estadounidense es posible identificar un amplio repertorio de preocupaciones teoricas y conceptuales presentes en la Ecologia de los Medios y en la obra de Marshall McLuhan, quien es reconocido como el fundador de esa compleja metadisciplina, la cual se encarga de estudiar el impacto de las tecnologias en el desarrollo cultural de las sociedades a traves de la historia.
Google Doodle honored Herbert Marshall McLuhan, who is known for having one of the most significant predictions of the 20th century, on his 106th birth anniversary Friday.
In each chapter, a contributor combines their own personal narrative with a narrative of the development of the major ideas and life events of a founding figure in the field of digital and media literacy, including Marshall McLuhan, Martin Heidegger, Mikhail Bakhtin, Michel Foucault, Bertolt Brecht, John Dewey, Simone de Beauvoir, Scott McCloud, and Roland Barthes.

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