But what turned Marshall McLuhan
from a University of Toronto English professor with an interesting theory into McLuhan, a name known worldwide, was the curious intervention of a San Francisco advertising man, Howard Gossage.
Marshall, Mass and the Media: Catholicism, Media Theory, and Marshall McLuhan
It's arguably a silly comic scene, but it points to the broadly and often adamant interpretations of Marshall McLuhan
, the man widely regarded as one of the greatest, inspired thinkers this country has ever produced.
(1911-80) "The medium is the message".
And in critical assessments written 30 years apart, The Medium is the Rear View Mirror (1971) and The Virtual Marshall McLuhan
(2001), Donald F.
1) See Gary Genosko, McLuhan and Baudrillard: The Masters of Implication (Lon don: Sage, 2001); Paul Grosswiler, Method is the Message: Re-thinking McLuhan 7hrough Critical Theory (Montreal and New York: Black Rose Books, 1998); Janine Marchessault, Marshall McLuhan
(London: Sage, 2005); Judith Stamps, Unthinking Modernity: Innis, McLuhan, and the Frankfurt School (Montreal: McGill-Queens Press, 1995); Nick Stevenson, Understanding Media Cultures (London: Sage, 1995); Glenn Willmott, McLuhan, or Modernism in Reverse (Toronto: University of Toronto Press, 1996).
We look at the present through a rear-view mirror," Marshall McLuhan
wrote in The Medium Is the Massage: An Inventory of Effects (1967), arguing that radical shifts in contemporary experience often go unarticulated because people remain attached to "the flavor of the most recent past"--and so in life recognize only the persistent afterimage of a familiar but disappeared world.
Here, Philip Marchand wrote in 1991, he placed himself in a sketchy English Catholic literary tradition, consisting of himself, Morley Callaghan, and Marshall McLuhan
, writers connected to St.
TV is the medium through which broadcasting mogul Moses Znaimer has taken the glib gospel of shakycam around the world, and it is the medium that gave Marshall McLuhan
, our most famous intellectual export, something to talk about in the first place.
Thirty years ago, Marshall McLuhan
said television would revolutionize business along with everything else in his predicted global villages.
The Web may be what Marshall McLuhan
foresaw years ago when he famously proclaimed, `The medium is the message.
If the Laws of Media (1988), coauthored by Marshall McLuhan
and Eric McLuhan, has yet to gain the sustained follow-up that it deserves, this is perhaps because many people do not recognize McLuhan's underlying logic and/ or forward trajectory.