This phenomenon is named the McGurk effect for Scottish cognitive psychologist Harry McGurk.
The researchers pinpointed the source of the McGurk effect by recording and analyzing brain signals in the temporal cortex, the region of the brain that typically processes sound.
This can result in difficulties with auditory processing due to the McGurk effect. (1) In rare cases the mouth may appear to spin rather than open and close.
Cross-modal discrepancies in coarticulation and the integration of speech information: the McGurk effect with mismatched vowels.
The new study of children takes advantage of the so-called McGurk effect
, a perceptual illusion that pinpoints how visual and auditory information intersect in the brain.
Seeing a speaker's lips pronounce "pa-pa" while hearing "na-na" results in experiencing "ma-ma," a phenomenon known as the McGurk effect
(McGurk & MacDonald, 1976).
Auditory blends were first reported in 1976 and subsequently became known as the 'McGurk effect
Understanding the spoken word may be a problem as the McGurk effect
will affect the sound perceived.
The McGurk Effect
is a well-characterized example of the integration between what we see and what we hear when someone is speaking to us.
He illustrates this point by reconsidering a strange laboratory finding dubbed the McGurk effect
, after its discoverer, developmental psychologist Harry McGurk.