content analysis

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content analysis

[′kän‚tent ə′nal·ə·səs]
(computer science)
A method of automatically assigning words that identify the content of information items or search requests in an information retrieval system.

content analysis

a research technique for the objective, quantitative and systematic study of communication content. It involves charting or counting the incidence, or coincidence, of particular items belonging to a set of (usually) predetermined categories. It has been used, for example, to explore political balance and bias in communication by counting the number of references or time allocation given to political groups. Critics of content analysis challenge the assumption that meanings can be studied quantitatively, arguing that meanings are conveyed by absence as well as presence, and by context rather than frequency. However, in its more sophisticated forms, content analysis can take account of these critiques, and can make a powerful contribution to sociological analysis (see also GLASGOW MEDIA GROUP).
References in periodicals archive ?
President Mark Weiner believes that media content analysis and the related statistical data contribute to "meaningful business outcomes by demonstrating and generating a positive return on investment for companies.
Media Content Analysis is one of the principal methodologies used to measure media outputs.
com) has a 23-year track record in communications research - media content analysis, stakeholder evaluation and reputation measurement.
53 million for three companies to further develop and bring to market a variety of products, from customization of an unmanned vehicle, to a digital display advertising system to social media content analysis.
Contract notice: Media content analysis / social media monitoring.
com, the leader in free entertainment media content analysis, has now established itself as the home of "The Howard Stern Shockulator," a quantified tabulation of Stern's use of profanity and sexual content on his new uncensored Sirius Satellite Radio program.
Formerly known as PSVratings, MediaData Corporation was established in 1998 and provides entertainment media content analysis services for the entertainment, telecommunications, cable, satellite, and consumer electronics industries, as well as offering these directly to consumers through its free website, FamilyMediaGuide.
Kinney, Founder, CEO and President of PSVratings, was on hand to discuss his company's proprietary PSVratings media content analysis methodology, which was used to provide comprehensive data for this year's 10th annual Video Game Report Card.
the world's leading media content analysis firm, announced today a new service for tracking interaction with journalists against media measurement results.
the world's leading media content analysis firm, announced today the release of CARMA Online, an upgraded version of the CARMA Online Account Manager that enables clients to conduct their own analysis online, at any time.
At a communications management conference on July 22, a senior public affairs executive for the National Association of Realtors(R) (NAR) described how the organization employed media content analysis as part of a comprehensive media strategy to successfully challenge a proposed ruling that would allow federally chartered banks to enter the real estate brokerage business.

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