New this season were six designs from the Calypso collection of mercerized cotton
tufted rugs, retailing at $900 for a 6-by-9, as well as machine-made polypropylene styles from the Fusion collection with a $299 retail price point in the same size.
What we need is not more SKUs, but continued expansion into new fibers," said Kenny Hines, marketing manager at Pillowtex's Beacon Manufacturing division, which is introducing a 100 percent mercerized cotton
blanket in its Charisma Select brand, retailing for $99 twin size.
The use of silk and look-a-likes, such as rayon, polyester and mercerized cotton
, is spreading.
That's why Spartan is planning on adding sheen to its cotton hooked rugs, possibly with the use of mercerized cotton
to accent the motifs, and ultimately to create more interest in the category.
The company is also introducing a collection it calls "precious fibers," which includes such luxuries as tapestries and damasks made of dyed linen yarns and a 100 percent silk fiber on a mercerized cotton
Washed fabrics from matelasse to chenille, as well as smooth finishes such as mercerized cotton
, are also growing in popularity as the trend in textiles makes a long-anticipated return to elegance.
New are Provence, a new mercerized cotton
strie with a filling ornit that creates a textural, dimensional and luxurious velvet effect, according to the company (and comes in 25 colors); and Franz and Olga, coordinating fabrics that feature a neutral palette and are printed on a softly panned W-weave velvet.
For example, the array of home styles inspired by Dutch designer Gunnar Frank will be on display, including original creations that meld the spare Japanese style with the new femininity growing in Latin America, or the African influences of elaborate prints rendered in rural cotton alongside the affluent contemporary looks of mercerized cotton
for the U.
Apples, oranges, pears and lemons are repeated in a quadrant design using warm tones of mercerized cotton
Wearbest Sil-Tex Mills: For Decosit, the firm will open up its entire line that includes space-dyed mercerized cotton
looks, cotton tapestry warps and a cotton/wool blended, washed, felted grouping that will be priced from $9.