META element

(redirected from Meta-tag)

META element

(World-Wide Web)
An element, with tag name of "META", expressing meta-data about a given HTML document. HTML standards do not require that documents have META elements; but if META elements occur, they must be inside the document's HEAD element.

The META element can be used to identify properties of a document (e.g., author, expiration date, a list of key words, etc.) and assign values to those properties, typically by specifying a NAME attribute (to name the property) and a CONTENT attribute (to assign a value for that property). The HTML 4 specification doesn't standardise particular NAME properties or CONTENT values; but it is conventional to use a "Description" property to convey a short summary of the document, and a "Keywords" property to provide a list of keywords relevant to the document, as in:

<META NAME="Description" CONTENT="Information from around the world on kumquat farming techniques and current kumquat production and consumption data"> <META NAME="Keywords" CONTENT="kumquat, Fortunella">

META elements with HTTP-EQUIV and CONTENT attributes can simulate the effect of HTTP header lines, as in:

<META HTTP-EQUIV="Expires" CONTENT="Tue, 22 Mar 2000 16:18:35 GMT"> <META HTTP-EQUIV="Refresh" CONTENT="10; URL=">

Other properties may be application-specific. For example, the Robots Exclusion. standard uses the "robots" property for asserting that the given document should not be indexed by robots, nor should links in it be followed:

<META NAME="robots" CONTENT="noindex,follow">
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These content type rules made these documents more discoverable in searches and were easily staged in custom views based on their meta-tag characteristics.
The "title" meta-tag (which in the above example begins with the code: <meta name="title" content=) should list the information found on that particular page.
The analysis was carried out with Seekport's online evaluation tool, Seekbot, and reportedly demonstrated that most companies ignore simple rules in website design, with nearly half of the FTSE 30 corporate websites providing incorrect meta-tag data descriptions.
What about the fabled "meta-tag," the hidden text within your Web page that only search engines look at?
The data label in question, known as a "meta-tag," is part of the HTML page layout language used to format the contents of Web pages.
Meta-tag trademark infringement cases are known as "invisible infringement" cases because meta-tags are the code behind a website.
In Britain, there is some uncertainty as to whether the purchase of a third party's trademark as a key word or the use of that mark as a meta-tag will be found to constitute passing off or trademark infringement.
Purpose: Provides a platform to read and meta-tag large volumes of documents, to discover relationships between documents, and to provide reports with the output.
Many also allow limiting to certain parts of the information, most notably sections defined by HTML tags, such as title, meta-tag, link, etc.(6)
He said: "The first problem is a company misusing someone else's trademark as a search aid or 'meta-tag'.
Jump Start Social Marketing also offers Meta-Tag creation, indexing, and Analytics to help the client pinpoint the business online presence and growth!