References in periodicals archive ?
Content (what the individual is searching for) and context (the where, when, and why that may have prompted the query) change all the rules, diminishing the importance of universal search based on keyword queries and with it the chances of Google and Microhoo to dominate the mobile space.
Swisher also wrote last week that "the MicroHoo partnership is more likely to be approved than not.
The new company, dubbed MicroHoo by Silicon Valley wags, would boast about 56 million unique viewers per month, compared with Fox/MySpace's 53 million.