Content (what the individual is searching for) and context (the where, when, and why that may have prompted the query) change all the rules, diminishing the importance of universal search based on keyword queries and with it the chances of Google and Microhoo
to dominate the mobile space.
and Microsoft will be in a position to offer the Newspaper Consortium and other web publishers more competitive bids for search syndication deals than either company can offer separately." Swisher also wrote last week that "the MicroHoo
partnership is more likely to be approved than not."
The new company, dubbed MicroHoo
by Silicon Valley wags, would boast about 56 million unique viewers per month, compared with Fox/MySpace's 53 million.
Incidentally, if Microsoft do buy Yahoo!, will the ensuing company be called Microhoo
? Or Yahsoft?