Microsoft Tag


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Microsoft Tag

A two-dimensional barcode used for mobile tagging. Microsoft Tag is a four-color variation of Microsoft's "High-Capacity Color Barcode" (HCCB), which uses eight colored triangles to provide a capacity of approximately 3,500 alphabetic characters per square inch. The barcodes can also be read in low light and even when the image is blurred. Like other mobile tagging systems, apps are available for popular smartphones.

Triangles and Circles
The basic tag is composed of color triangles, but a custom tag using color dots allows a logo to occupy the entire background (see below). See barcode and mobile tagging.


Normal and Custom
Both of these Microsoft Tags contain the URL of the Computer Language Company (CLC). The triangle tag (top) is the regular format, but the dot version (bottom) enables the CLC company logo to occupy the entire background.


Normal and Custom
Both of these Microsoft Tags contain the URL of the Computer Language Company (CLC). The triangle tag (top) is the regular format, but the dot version (bottom) enables the CLC company logo to occupy the entire background.







Snap the Tag - Get the Info
Using the Microsoft Tag reader app in the iPhone, snapping the Microsoft Tag on this Canon printer in the showroom immediately retrieved a summary of its features.
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Once a customer has downloaded the free Microsoft Tag Reader (from http://gettag.mobi), the AkzoNobel website will be just a snap of the smart phone away.
Microsoft Tag can integrate a name and rank within the tag itself and when scanned, they could enable people to pull up the biography of a serviceman or woman killed in action.
Bill McQuain, director of Tag product management at Microsoft, says both customers and business stand to gain by using Microsoft Tag. The product, he explains, is "a marketing technology that allows brands to engage with their customers in meaningful and creative ways with the ability to measure effectiveness, while giving consumers access to useful and fun content in a simple way."
PSFK worked with the US Fund for UNICEF to launch a contest for creative agencies worldwide to develop a campaign using Microsoft Tag to engage potential contributors.
Other research carried by Microsoft Tag predicts that in 2014, mobile Internet usage will overtake desktop internet usage and shows that already in 2011, more than 50% of all “local” searches are done from a mobile device, while Morgan Stanley predicts that in the next five years more people will connect to the Internet via mobile as opposed to a PC.
mCartSB is not a standalone software product or web application, but rather an integration component WebReDesignMiami.com and affiliate Web3.0DesignMiami.com offer their website design and online merchant ecommerce clients to extend their web marketing reach by expanding it to include Mobile Web users, who already number in the billions globally, and who Microsoft Tag projects will outnumber "desktop" Web surfers by 2014.
Orlando, FL, May 02, 2011 --(PR.com)-- Right Brain Media is proud to announce the launch of GoMobileTag.com, a digital mobile marketing solution created by Right Brain Media that lets users create and manage their own interactive QR Code and Microsoft Tag campaigns in minutes.
Miami, FL, December 09, 2010 --(PR.com)-- Licensing Direct[TM], a Miami, Florida-based leader in intellectual property licensing since 1997, is pleased to announce that it will begin incorporating Microsoft Tag technology into a number of its promotional materials immediately.
Gaithersburg, MD, June 16, 2010 --(PR.com)-- A new high-tech technology, the Microsoft Tag, enhances the interactivity of the July 2010 issue of Practical Horseman magazine, an Active Interest Media Equine Network publication.

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