Milan Trade Fair

Milan Trade Fair

April
The Milan Trade Fair was originally started in 1920 to allow Italy and other European countries to display their products. It grew into a 10-day event in April hosting 35,000 manufacturers from 110 countries, 25 of whom had their own pavilions. Although the trade fair is a boost for Milan's economy, the city was chosen primarily because of its geographical proximity to the rest of Europe. Today the center hosts more than 70 shows year round. There are also buildings devoted to the products of the various regions of Italy, with displays of leathercrafts, jewelry, textiles, graphic arts, fashions, and ceramics.
CONTACTS:
Fiera Milano SpA
Piazzale Giulio Cesare
Milano, Lombardy 20145 Italy
39-2-4997-7816; fax: 39-2-4997-7963
www.fieramilano.it
SOURCES:
GdWrldFest-1985, p. 117
References in periodicals archive ?
Location Italy Description The operation concerns the financing of the 2018-2020 investment programme of the promoter, Fondazione Fiera Milano, to upgrade and improve the existing buildings and infrastructure of the Milan trade fair and exhibition centre.Objectives The Milan trade fair and exhibition centre is an important contributor to the economic growth of the city of Milan, which is at the hearth of the most dynamic area in the Italian economy.
Designed while Fuksas' 2005 New Milan Trade Fair building was on site, were it not for his acknowledged unpredictability, it would be hard to explain how a single architect could produce two buildings of such contrasting character.
SIMEI - The 19th edition of the International Enological and Bottling Equipment Exhibition to be held at the Milan Trade Fair. The show will present all types of machinery and equipment for the production, bottling and packaging of drinks.
The design of the New Milan Trade Fair chooses to make the longitudinal connection axis its main generator; a spine which gives structure to the entire complex.
Amid a lot of glass office buildings, it includes a magical swooping and diving glass and steel roof for the Milan Trade Fair ground.
Pei's German History Museum (2002), Frank Gehry's Jerusalem Museum of Tolerance (2007), Massimiliano Fuksas' Milan Trade Fair hall (2004) and GMP's Berlin Central Railway Station (2002) all bear the imprint of their architects, but when displayed together, the Schlaich + Bergermann family likeness is clear.