microsite

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microsite

A small website or a part of a website dedicated to a subject. Also known as a "minisite."
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Diapers.com wasn't thrilled with the minisite format--and perhaps with good cause:Williams says that SEO minisites often see bounce rates as high as 60 percent, compared to 32 percent on the product page of an e-commerce site.
Unicast confirmed the new SMS technology, combined with its rich media minisite capabilities and a reporting interface, will allow marketers to create a continuous branding experience on the web and mobile devices for their audience.
The Palaeography minisite is so user-friendly that it was recently shortlisted in The Times Higher Awards for the Most Imaginative Use of Distance Learning.
This year was the first year there was a Best of Interactive award, which went to Stone Ward for a minisite designed for Weather.com.
The publisher is providing a two-page Goody Baby minisite that will feature products in the line on its www.americanbaby.com web site.
www.subzero.com and Moen's Asceri Accents MiniSite (www.moen.com/asceriaccents/index.cfm).
Tripictures created a Web minisite on Telefonica's Internet service, Terra Networks, to promote "Asterix," fielding 600,000 visits a day.
An interactive minisite, www.retiresimple.hk, now also includes family scenes, as well as other everyday scenarios, giving Hongkongers a sense of how the little things in life can add up.
The minisite includes product information and a dollar-off coupon.