Mobilegeddon

Mobilegeddon

(MOBILE ArmaGEDDON) In April 2015, Google changed its search algorithm to give higher priority to mobile friendly sites that are easy to view on the small screen of a smartphone. The "Armageddon" moniker is because sites that ranked extremely high on one given day ranked disastrously lower overnight.
References in periodicals archive ?
2015 was the first year mobile searches outnumbered desktop searches, so naturally Google released a major algorithm update (dubbed "mobilegeddon") that gave websites that were optimized for mobile much more visibility over their non-mobile competitors.
One of the most important battles waged in 2015 was "mobilegeddon"--another name for Google's algorithm update last April that gives priority to sites that display well on mobile devices.
Dubbed "Mobilegeddon," it was the day Google mandated that all websites should be mobile friendly.
* Did you make the changes to avoid becoming a casualty of Mobilegeddon?
(2) Bank Websites Face "Mobilegeddon" as Google Tweaks Formula, American Banker April 28, 2015
The most recent major update to Google's method of ranking websites in their search listings has been coined 'Mobilegeddon,' and if your website isn't yet mobile-friendly, it could be as scary for your business as it sounds.
Mobile is having a significant effect on searching, with search engines optimizing search results for mobile presentation--what some have deemed "Mobilegeddon." As people use more natural language searching instead of simply entering a few keywords into a search box--possibly a result of speaking searches into your phone--how you enter search terms and in what order affect results.
The big stories of the day were the launch of Google's new wireless service--which is described in one report as "gamechanging"--and an update to its mobile search algorithms that will prioritize mobile-friendly websites when presenting results for searches conducted on mobile devices--which is described by a couple of commentators as "mobilegeddon" and "phonepocolypse."
And now to solve the mobilegeddon issue, Sabre has introduced SynXis InstaSite, in which hoteliers can use the software to create their own sites - and mobile-friendly sites to boot -- within three days.
"With Mobilegeddon around the corner, retailers need to focus on providing mobile friendly experiences that not only convert but can also get found in the first place."
Google threw a wrench into the works of marketers early in 2015 with another algorithm change that quickly became known as "mobilegeddon." The change meant that marketers who had not yet optimized their content to display well in the mobile environment would be penalized in search results.