music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
FIONA MAHER Films was set up initially to make corporate videos and music promos.
Creative director Dan Witchell said, 'We wanted to push conventions of channel branding, and onedotzero's 'little black book' gave us a list of directors more akin to music promos and advertising.
By contrast, the video of Queen's Bohemian Rhapsody, which changed the face of music promos forever, took three hours to make.
Unity is an award winning production and post production company with particular experience in digital techniques with work which includes commercials, titles, music promos, business programmes and digital post production.
As the group figurehead, The Mill specialises in high-end commercials and music promos.
Over 25 years later, after establishing himself as a talented young photographer and cinematographer - including making music promos with Blur, Pulp and Fatboy Slim - he began touring the highways and byways of Britain searching for ever odder place names to photograph.
It was one of 18 animations shortlisted for the category at Annecy alongside Passion Pictures' Gorrilaz 19-2000 and Cold Play Trouble music promos.