music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
There is a long list of singers who have appeared nude in their respective music videos, including Katy Perry, Kimbra, Alanis Morissette, Lady Gaga and Pink.
Following a sell-out run at the Edinburgh Fringe, he comes to Liverpool to present a selection of his favourite music videos from the BUG shows at London's BFI Southbank over the past year, along with 'delightfully unbalanced' commentary from the YouTube community, all interspersed with some gems of his own making.
Last year's Music Video Workshop gave 16 young directors the opportunity to create their own music videos for a track composed by acclaimed musician Nitin Sawhney.
Music videos, in a sense, inspired us, defined us and preoccupied us.
99 Music Videos will provide musicians and filmmakers the opportunity to produce and broadcast high-quality original music videos for less than USD99.
A new online music video channel has been introduced by FUSA Capital Corporation (OTCBB:FSAC), the parent company of SearchforMedia Network.
Aside from music videos, the medium that in my experience most inspires autonomous learning outside the classroom on their part is TV shows: namely, popular TV series aimed at teenagers and young adults.
However, trying to work on both music videos and feature films proved impossible.
A prospective study of exposure to rap music videos and African American female adolescents' health, American Journal of Public Health, 2003, 93(3):437-439.
Doing music videos is not just a dream for me; it is a very real goal.
Duties: Create visual stories for ads, music videos, and feature films