music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
com, a leading provider of innovative interactive 3D MusicVideo entertainment for PC music enthusiasts, is an Internet venture from Creative Technology Ltd.
is the first software solution to offer interactive 3D MusicVideo entertainment on the Internet to the mass market.
is to empower anyone to create a unique and compelling MusicVideo in less time than it takes to listen to the track," said Barry Raskin, director of LAVA
MuchMusic delivers a constant flow of innovatively programmed and non-repetitive MusicVideos, Live Performances, News, Views, Attitudes and an annual awards celebration: the MuchMusic Video Awards
16) Weighted Average Common Shares used in Per Share Calculations 14,391 12,780 14,307 12,155 (a)Statement of operations is on a pro forma basis assuming the completion of the Company's acquisition of The Warped Tour, SW Networks and Musicvideos.
For the nine months ended September 30, 1999, assuming the acquisition of SW Networks and Musicvideos.
74) Weighted average shares outstanding used in pro forma as adjusted per share calcu- lation (3) 12,662,000 8,113,000 (1) Statement of operations is on a pro forma basis assuming the completion of the Company's acquisitions of SW Networks and Musicvideos.
On a pro forma basis, assuming the completion of the Company's acquisitions of SW Networks and Musicvideos.
Through the recently announced acquisition of MUSICVIDEOS.
MusicVideos -- highly animated scenes of 3D objects, textures, images, colors and messages that dynamically evolve, morph and dance in sync with the music and to user input.