music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
Says composer/exec producer Jeff Richmond, "We did it in about the same amount of prep that the character Titus put into the musicvideo.
It pioneered such proprietary vfx techniques as camera mapping on "Fight Club," Bullet Time in Michel Gondry's musicvideo "Like a Rolling Stone" and on "The Matrix," Batman's sonar vision in "The Dark Knight," and the tiger's deep-sea 90-second dream sequence for 2012 Academy Award winner "Life of Pi.
The leader of the Torrance Community Dance Group, Koufey achieved fame when his troupe was featured in Fatboy Slim's "Praise You" musicvideo, dancing outside a movie theater in Los Angeles.
Erik Hawkins, CEO of PureVideo, founded the Company after serving as a Senior Vice President at IAC's Citysearch; Co-founder and company President Greg Morrow served as General Manager of Yahoo Music International following Yahoo's acquisition of his successful start-up MusicVideos.
Yes, the musicvideos that Hall produces and stars in are great fun (and who ever thought we'd see those again on MTV?
MuchMusic delivers a constant flow of innovatively programmed and non-repetitive MusicVideos, Live Performances, News, Views, Attitudes and an annual awards celebration: the MuchMusic Video Awards
The promotional campaign leading up to the big night tapped Music City's iconic venues, announcing the nominated musicvideos on the CMT website by posting photos of fans holding signs in front of places like Tootsies and the Bluebird Cafe.
On a pro forma basis, assuming the completion of the Company's acquisitions of SW Networks and Musicvideos.
The ad-free service will feature shows from Viacom's library including "Blue's Clues," "Little Bear" and "Ni Hao, Kai-lan," plus musicvideos, games and other content.
But Europeans, unrestricted by regulations, have long shot commercials and musicvideos in Cuba.