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NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla., in 1948 and began its first and most important series of races (known as the Grand National Division from 1950, the Winston Cup Series from 1971, the Nextel Cup Series from 2005, and the Sprint Cup Series since 2008) in Charlotte, N.C., in 1949. Other major NASCAR events include the Nationwide and Camping World Truck series. Stock cars are standard production passenger vehicles modified in various ways to be faster–they often exceed 200 mph/320 kph–and more powerful than regulation assembly-line automobiles. Typical modifications include larger engines and specialized suspensions, chassis, brakes, and safety equipment. Today NASCAR sanctions more than 1,500 races throughout the country and several in Canada and Mexico. The majority are concentrated in the SE United States and held on paved oval tracks, and the most important are sponsored by major corporations. The largest and most presigious NASCAR race is the Daytona 500, a 500-mi/805-km Florida race that was first held in 1959 and 20 years later was the first to be nationally televised; it now attracts more than 200,000 fans and is widely covered by the media. As stock-car racing evolved to become one of the nation's most popular spectator sports, a number of drivers emerged as NASCAR heroes, among them Richard Petty, Cale Yarborough, Bobby Allison, Bill Elliott, Darrell Waltrip, and Dale Earnhardt.


See P. Golenbock, American Zoom (1993) and The Last Lap (2001); M. D. Howell, From Moonshine to Madison Avenue (1997); R. G. Hagstrom, Jr. The NASCAR Way (2001); J. Menzer, The Wildest Ride (2001); G. Fielden and P. Golenbock, The NASCAR Encyclopedia (2003); J. MacGregor, Sunday Money (2005); N. Thompson, Driving with the Devil (2007); D. S. Pierce, NASCAR (2010).

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References in periodicals archive ?
American soft drinks company Country Time lemonade used its sponsorship of NASCAR (National Association for Stock Car Auto Racing) events to carry out a promotional tie-in involving a simulated racing car.
The National Association for Stock Car Auto Racing (NASCAR) will implement a hologram program for licensees as an authentication measure against fake merchandise.
One of Diageo's spirits brands is to advertise with the National Association for Stock Car Auto Racing (NASCAR) for the first time ever.
The National Association for Stock Car Auto Racing (NASCAR) established NASCAR Mexico, a new base of operations in Mexico that will support and build local stock car racing as well as develop, manage and operate local motorsports events and oversee television distribution, sponsorship and licensing.
Why is diversity a big deal to Brian France, chairman and CEO of the National Association for Stock Car Auto Racing? In the 55-year history of this Southern sport--with its good ol' boys fan club and confederate-flag-waving members--we can't think of a single year when NASCAR actually embraced African Americans.
A decade later, in 1947, a Daytona Beach auto mechanic, Bill France, founded Nascar, the National Association for Stock Car Auto Racing. France was tough enough to impose a discipline and a rule-book on the outlaw sport.

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