achievement motivation

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achievement motivation

a concept (with associated projective tests) introduced by the psychologist D.C. McClelland (1961) which purports to measure individual and cultural differences in the striving for achievement.

The concept rests on the hypothesis that the need for achievement (NAch) is stimulated by a caring parental relationship (particularly with the mother) which sets high standards of behaviour. Achievement motivation is presented as a significant determinant of individual entrepreneurial endeavour and also of different levels of economic development (e.g. between developed and undeveloped societies). This latter assumption is challenged by many sociologists who regard McClelland as failing to take into account major differences in the social and economic structures of societies apart from achievement motivation.

References in periodicals archive ?
The findings confirmed that there are no significance differences between need for achievement, innovativeness, propensity for risk taking, locus of control, and self-efficacy on SI in male and female SSO founders in Malaysian HEIs.
In the study conducted by Hodges-Payne (2006), one of the strongest motivators for first-generation students was the influence of themselves and their need for achievement. Validating a student's need for achievement can lead to a self-affirmation process as students reach higher levels of achievement (Terenzini et ah, 1993).
* Study the moderating effect of self-esteem, need for achievement and corporate brand identity on the relationship between supervisor behavior and attrition.
It is quite interesting that studies conducted out on need for achievement (n-Ach; McClelland (1961)) and internal locus of control by McClelland (1962) and that by Timmons (1978) focused on the variations within locus of control framework for women and not studied relationships including socio-background, psychosocial and psycho-entrepreneurial influences.
Need for Achievement. Need for achievement refers to the degree to which individuals want to achieve success and excellence through the accomplishment of challenging tasks (McClelland, 1987).
These are commonly referred to as need for achievement or n Ach, power or n Pow, and need for affiliation or n Aff, and constitute the core of n Ach thesis.
H4a-e (a) Need for achievement; (b) Locus of control; (c) Risk-taking propensity; (d) Innovativeness; (e) Social network is related to the attitude of students toward entrepreneurship.
Achintya and Barhua (2007), identify the unique characteristics of entrepreneurs that they have strong need for achievement, high need for power, more independence.
For example, Stewart and Roth (2007) recognized that entrepreneurial research on achievement motivation was grounded on Murray's (1938) needs theory as further developed by McClelland's (1961) need for achievement and Miner's (1993) task motivation theories.
Western Europe, Australia, South Africa, and North America) will be more motivated by the need for achievement than those from relationship-oriented locations (i.e.
Similarly, mastery goal orientation may be viewed in relation to a need for achievement in which a student often displays a preference for challenging tasks expressing positive affect and pride regarding success (Bartels et al., 2010).
Driven, goal-oriented people who have a high need for achievement are often their own worst enemies.

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