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see National Organization for WomenNational Organization for Women
(NOW), group founded (1966) to support "full equality for women in America in a truly equal partnership with men." Its founder and first president was feminist leader Betty Friedan, author of The Feminine Mystique (1963).
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An expression used by ATC (air traffic control) when immediate compliance with an instruction is required to avoid an imminent situation.


feminist group working for social and political change. [Am. Hist.: NCE, 1886]
References in periodicals archive ?
Still, the evidence shows that rates on negotiable order of withdrawal (NOW) accounts, savings deposits, and money market deposits have been very sticky.
Under the Transaction Account Guarantee Program, in addition to noninterest-bearing transaction accounts, negotiable order of withdrawal (NOW) accounts with interest rates of 0.
And in the early 1980s, the widespread availability of negotiable order of withdrawal (NOW) accounts - transaction accounts that pay interest - led households to treat their checking accounts to some degree as savings instruments and to shift funds in and out of such accounts mainly on the basis of interest rate relationships.