This week, we yield our column to Ruel de Vera, our resource person on 'Newsletter
writing: Build your brand image internally and externally.'
+ Editorial categories (new this year) recognize journalism excellence in subscription (b-to-b and consumer) newsletters
; corporate (internal and external); organization, association, website, free e-zine, and supplement/annual/special report.
There is currently far more proof that electronic newsletters
and other means of reaching producers (like farm radio and print) are the most effective."
But the newsletters
go beyond what is 'strictly business.' They place economic trends in a political and cultural context, fleshing out a picture of a changing Japan.
Leonard Eiserer, founder and former president of BPI, sold the newsletter
and information publishing company to long-time newsletter
veteran Adam Goldstein in May 2005.
TAPPI's Corrugating International * E-Corr biweekly newsletter
for the international corrugated containers industry; available free to everyone in the industry.
In addition to links to online software stores, Tucows.com offers flee newsletters
and financial and technology articles
Most specialty retailers, kitchenware and specialty food alike, utilize customer newsletters
as an extension of what the customer experiences while in the store.
It's not just the recruiting method that sets e-mail newsletters
apart from spam--it's their content.
However, organizational communicators also are publishing fax newsletters
. Broadcast fax newsletters
are the "dominant application" for SprintFAX, which quadrupled in size last year, and should do the same this year (AT&T and MCI have comparable services).
represent a rather low motivation value compared to, say, the high motivation value of an online tax-preparation product.
HealthLeaders Media consists of: the monthly "HealthLeaders" Magazine; "HealthLeaders Daily News," delivered daily via email; "HealthLeaders Weekly Healthcare Business News," delivered weekly via email; "HealthLeaders eHealthcare & Technology Weekly News," a weekly email newsletter
; "HealthLeaders Executive Survival Guide," a monthly email newsletter
; and, "California Healthfax," a subscription newsletter
covering top business/regulatory California healthcare news.