over-the-top service

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over-the-top service

An over-the-top service refers to applications that use existing networks such as the Internet and cellular networks. It could easily be said that every application that accesses the Internet is an over-the-top service; however, the term is typically reserved for apps such as instant messaging (IM), video calling and voice over IP (VoIP) whereby two parties communicate with each other. See over-the-top broadcasting and over-the-top messaging.
References in periodicals archive ?
Altice USA, through its Optimum-branded products and services, was one of the first providers to embrace OTT services, offering customers HBO Now, Showtime's OTT service, CBS All-Access, and Hulu.
Designed to speed up the time to market for OTT services, the end-to-end, fully managed cloud-based TV service solution will enable Global Technology Group to deliver high-quality live and VOD content on any screen with unique user experience.
Yet it hasn't been an easy one to crack for legal OTT services -- today, only 2.
His prior experience includes launch of OTT services in Europe, Latin America and Africa.
And with all the revenue tied up in broadcast, it's no wonder that OTT services are hemorrhaging money as they try to grow their subscriber bases.
All this would be easy if OTT services generated lots of revenue.
Since there isn't much money left for niche OTT services, these services should not expect to expand beyond their particular audience niche and may also have to implement tiered services or hybrid business models to diversify their subscriber bases and generate incremental revenue wherever possible.
TELECOMWORLDWIRE-January 5, 2017-Brightcove, Evergent to power subscription OTT services for media organizations
The model for delivery of Internet-based VoIP and other OTT services is basically dissimilar from the earlier model in which services were embedded in the network.
Google buys Anvato, a provider of video processing and management software, to deliver OTT services to media companies
Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.
Despite the appeal of international content, respondents believe local-language programming is essential to the proliferation of premium OTT services in Indonesia and Thailand.