old media

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old media

The forms of communicating prior to the digital world, which include analog radio and TV and printed materials such as books and magazines. Contrast with new media.
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References in periodicals archive ?
According to Bradley Johnson, the director of data analytics for Ad Age's DataCenter, the Bureau of Labor Statistics lumps many new-media workers in with old-media industries.
Indeed, for many old-media companies, digital jobs that didn't exist a few years ago are fueling the largest areas of employment growth.
As Johnson points out, if an old-media company wants to survive in the future, it has one choice: become a new-media company.
The emerging broadband networks, which promise to bring broadcast and online technologies together in a platform that fosters interactivity and exchange, has the potential finally to realize that vision--but only if public-interest policies are in place insuring that the old-media giants won't be able to stifle competition and diversity in the new-media environment, too.
The dot-com downturn can lead old-media news managers to perceive the Internet as a failed experiment -- that there's little money to be made online ("or they would have figured it out by now") -- and downplay its importance.
New journalism graduates often trained in how to work in new- as well as old-media environments; they're more likely to adapt to newsroom work routines requiring a variety of skills.
But, I believe that in the coming years online journalism jobs will be as plentiful as old-media journalism jobs.
If I were graduating from journalism school today, I probably would steer clear of new media divisions of old-media companies.