opinion leaders


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opinion leaders

the minority of individuals in any area of social life who influence the ideas of others. LAZARSFELD et al. (1944) introduced this term in connection with their account of VOTING BEHAVIOUR and a TWO-STEP FLOW OF MASS COMMUNICATIONS.
References in periodicals archive ?
Hoga Saaf Pakistan has carried out plantation drives, cleanathon activities, clean public bathroom installations, conferences with opinion leaders, as well as using mainstream media to spread awareness on how this problem can slowly and gradually be tackled.
We invited select influencers and opinion leaders to help us create excitement and anticipation in their respective audience,' he said.
The firms private event will include key opinion leader panels and one-on-one meetings featuring some of the industrys most well-respected physicians, academics and corporate management teams.
Their activities are supported by a clever corporate strategy to benefit from opinion leaders and social media network to spread the truth of the product.
The community, under the alleged directions of Nana Kwadwo Tonto Boamah, an opinion leader who had been entrusted to take care of the community over the years in the absence of a chief, resisted the operations of the company, resulting in the damage of some equipment belonging to the company.
Therefore, it imperative to study CPEC with different aspects and detect the perceptions in opinion leaders of Pakistan because opinion leaders not only form the opinion of masses but also alter the perception into new direction.
Given the various drawbacks of many of the methods used to identify opinion leaders, perhaps the best identification process is some sort of leadership survey.
Opinion leaders on these social media platforms can have a significant impact on shaping what the public knows about topics based on how the opinion leaders perceive and understand the topic (Park, 2013).
Amman, Oct 2 (Petra) A poll to gauge government performance after 100 days in office showed that 49 percent of a national sample and 58 percent of an opinion leaders sample believe that Prime Minister Omar Razzaz's government was able to shoulder its duties in the previous stage.
The nation's first Korean-French interpreter, who says "Korea already has great cultural content that foreigners would love, but what it lacks is the communicative delivery," has hosted various cultural events, bringing together opinion leaders living here and abroad to share their cultural experiences in Korea.
(BRTX) said an independent review of its lumbar disc disease therapy by Defined Health collected informed, independent opinions regarding BRTX-100 among key opinion leaders who are orthopedic surgeons specializing in back and spine surgery with experience in stem cell therapy.

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