opinion leaders


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opinion leaders

the minority of individuals in any area of social life who influence the ideas of others. LAZARSFELD et al. (1944) introduced this term in connection with their account of VOTING BEHAVIOUR and a TWO-STEP FLOW OF MASS COMMUNICATIONS.
References in periodicals archive ?
It has hosted various cultural events, bringing together opinion leaders living here to share their cultural experiences in Korea.
Opinion leaders are unofficial leaders with the ability to influence other's decisions regarding the adoption of new products, practices, or ideas (Keller & Berry, 2003).
On Jordan's nuclear program for peaceful uses, 6 percent of the national opinion sample and 17 percent of the opinion leaders sample said they read about this program, while 54 percent of the national opinion sample said they did read about it.
It is critical for firms to identify proper opinion leaders for seeding eWOM in order to generate favorable buzz effectively towards their products.
By integrating the concepts of interpersonal opinion leadership and parasocial relationship into a model of parasocial opinion leadership, we aim to explain how mass media communicators are able to function as opinion leaders and influence media users.
However, opinion leaders are quite influential in getting people to change their approaches and behaviors, and are close to those they impact.
The project objective is the promotion of the tourism product of East Macedonia and Thrace to opinion leaders who will be staying in the area specifically for this purpose.
Opinion leaders of the Alevi community, some of them heads of Alevi associations in the province, were present at the cemevi, an Alevi place of worship, where Alevi opinion leaders expressed their views about current events.
While opinion leaders were divided concerning the performance of the governments led by Fayyad, a majority nevertheless saw improvements in a number of areas during his rule including finance, security, social services, transparency, and fighting corruption.
As individuals who speak about their country's position and that of their foreign ministers and heads of state, official spokespersons from foreign governments possess high penetration in Arab media outlets: 80 per cent of Arab opinion leaders have noticed government spokespersons throughout the past year's coverage of events in the region.
opinion leaders hold similar views as the general public about barriers to strong U.
CAIRO: Finding a solution to the wage crisis in Egypt is the best means to combat corruption, stated opinion leaders in the country, according to a recent poll.

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