Opportunity Management System

Also found in: Acronyms.

Opportunity Management System

(OMS) A system that stores sales opportunities and related information. Each sales lead can be tracked with information such as source, type, worth, status, likelihood of closure etc.

An OMS can perform other related tasks such as prioritising sales calls and generating analyses that assist the fine-tuning of marketing strategies.

See also Customer Relationship Management.
References in periodicals archive ?
Unifying data from contact relationship management (CRM) systems, financial systems, pipeline and opportunity management systems, and email marketing systems, among others, is critical to understanding a client's full engagement.

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