opportunity cost(redirected from Oppurtunity Cost)
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opportunity costthe opportunities foregone in undertaking one activity measured in terms of the other possibilities that might have been pursued using the same expenditure of resources. While opportunity cost is mainly a concept in economics, it also applies more generally to human existence. For example, given the finitude of time in the human life-span and the impossibility of doing many activities more than one at a time or other than in one-to-one interactions, opportunity costs are involved in many human activities, not only those in which economic resources are involved.
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000