pay-per-click

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pay-per-click

A Web marketing system in which the advertiser pays when the user clicks on its ad and goes to the site. This is a results-oriented method compared to paying for just the placement of a banner ad on a Web page (see impression).

Pay-per-click returns the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its ad to appear at the top of the results list; the second-highest appears next, and so on. After all paid advertisers are displayed, the regular search results appear. If the user clicks a pay-per-click ad, the advertiser's account is charged the amount of the bid. See CPL and CPA.
References in periodicals archive ?
Physicians were most comfortable with pay-for-performance models and least comfortable with shared savings arrangements, suggesting that physicians were less comfortable with models that they knew least about.
Sustainability of Quality Improvement Following Removal of Pay-for-Performance Incentives.
Healthcare company Aetna (NYSE:AET) reported on Wednesday the execution of a pay-for-performance agreement to implement a performance incentive programme that recognizes and rewards doctors who meet or exceed agreed-upon targets for patient safety, quality and efficiency.
Cynthia Lee Dow, an executive search consultant for Russell Reynolds Associates, where she heads up the legal and compliance practice for the United States, says the pay-for-performance trend is one that is here to stay, especially for top paid executives.
Program designers often use convenient data to measure performance, with the result that they end up with pay-for-performance programs that are actually paying for inputs.
Nevertheless, the results are good news and pay-for-performance could be an important tool for accelerating progress towards the Millennium Development Goals.
This study exploits a natural experiment in the province of Ontario, Canada to identify empirically the impact of pay-for-performance (P4P) incentives on the provision of targeted primary care services, and whether physicians' responses differ by age, practice size and baseline compliance level.
Fill Your Vacancies with Pay-for-Performance Rental Advertising
In this issue of the journal, Ryan examined the impact on disparities of a hospital-based pay-for-performance demonstration, the Premier Inc.
I have long thought that the so-called pay-for-performance systems consider only the carrot or the stick in trying to encourage workers toward better performance.
Hamm, CPA, served as an executive compensation consultant, designing pay-for-performance programs.