pay-per-click


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pay-per-click

A Web marketing system in which the advertiser pays when the user clicks on its ad and goes to the site. This is a results-oriented method compared to paying for just the placement of a banner ad on a Web page (see impression).

Pay-per-click returns the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its ad to appear at the top of the results list; the second-highest appears next, and so on. After all paid advertisers are displayed, the regular search results appear. If the user clicks a pay-per-click ad, the advertiser's account is charged the amount of the bid. See CPL and CPA.
References in periodicals archive ?
For pay-per-click campaigns, the FreeBee Data icon (a bee) appears next to sponsored content to let Verizon Wireless subscribers know that, when they click on that content, they will not incur data charges.
"But brandholders have proven they can fight back--we've witnessed an incredible turn-around in domain kiting and pay-per-click abuse.
This is a paid listing, a pay-per-click ad purchased by Walpole's Burdick Chocolate to insure that that its site is at the top of the listings for this particular search term, also known as a keyword.
It intermixed search engine optimization and pay-per-click advertising.
Pay-per-click (PPC) is an equally important component of search engine marketing.
Because dieboltlumber.com has limited online sales, the purpose of the pay-per-click campaign was to drive traffic to the homepage and eventually into the store.
According to Webopedia, "click fraud is an illegal practice that occurs when individuals click on Web site click through advertisements (either banner ads or paid text links) to increase the payable number of click throughs to the advertiser." It estimated click fraud as a $1.3 billion problem that is reducing advertisers' pay-per-click (PPC) spending and threatening the core business model of search engines such as Google.
Google is fighting back against what it says are exaggerations in industry estimates of click fraud in its bread-and-butter pay-per-click advertising system.
But pay-per-click is the most common and Outsell estimates that last year, of the US$5.5 billion generated in pay-per-click advertising, an estimated US$800 million was paid for fraudulent clicks.
My Client Builder, users can also step up their marketing efforts by subscribing to Fidelity Assets' Traffic Sender service, a customized pay-per-click marketing service.
And in continuing to take advantage of all the ever-increasing online advertising options, several other companies have started to experiment with techniques such as pay-per-click advertising on Tier One and Tier Two search engines, content-match and individual Web site search engine optimization.
Log Analyzer Professional 3.0 is a Web site traffic-analysis tool that helps Web masters do search engine optimization, Web site promotion and pay-per-click (PPC) campaign management.